Price range: £1,200 – £1,500
Made to order
Are you an Adore bride?
Adore is designed for the youthful, trend-led bride who wants her wedding dress to feel effortless rather than overworked. This is a collection for women who love fashion but don’t want to feel restricted, weighed down, or like they’re wearing a costume for the day.
The gowns feel fresh, confident and modern — lightweight to wear, easy to move in, and deliberately unfussy. Think clean lines, soft structure and contemporary silhouettes, often elevated with unexpected details. Perfect for city weddings, destination celebrations and any wedding that leans into a relaxed, joyful, carefree vibe.
Fabrics and shapes remain rooted in classic bridal design, but always with a fashion-forward twist that keeps everything feeling current and cool rather than traditional for tradition’s sake.
What defines the Adore look?
- Lightweight fabrics that move beautifully and feel comfortable all day
- Modern silhouettes designed to flatter without feeling restrictive
- Clean lines, contemporary necklines and subtle statement details
- A confident, unfussy aesthetic that photographs effortlessly
- Dresses designed to feel like you — just elevated
Adore brides often tell us they want to look incredible without feeling “done up”, and this collection delivers exactly that balance.
Is Adore right for you?
You might be an Adore bride if you’re looking for:
- A modern wedding dress that doesn’t feel overly traditional
- Something lightweight and easy to wear from ceremony to dancefloor
- A gown that works beautifully for a city or destination wedding
- Effortless style with a fashion-led edge
- Exceptional design at an accessible price point
If that sounds like you, Adore is well worth trying on.
Why Roxy loves Adore
At The Bridal Atelier, we’ve been proud stockists of Adore since its conception five years ago. I — and crucially, my brides — have seen this collection go from strength to strength season after season.
These gowns offer a lot of wedding dress for your money. They consistently punch above their price point in terms of design, fit and overall finish. Adore has become a go-to for the modern, fashion-forward bride who wants to feel stylish, confident and completely herself on her wedding day.
Time and again, I see brides step into an Adore gown and instantly relax — because it feels natural, wearable and right. It’s bridal without being overwhelming, stylish without trying too hard, and always designed with real women and real weddings in mind.